With Mother’s Day around the corner, think of me as your wise and wonderful mom who always had your best interest at heart. A young pup (a 20-something year old client) told me that I was a “sage” – no not the spice! Another client told me that I was spicy – to which I laughed (yes, aloud). I giggled to myself while I brazenly decided to share this comment – my mom would be horrified!

Learn how 600 small and mid-sized businesses (SMB) got more traffic to their website and converted those leads to sales.

A business video is one of the most practical and cost-effective ways of showcasing your business. It has the advantage of evoking an emotional connection with your viewers almost impossible through static pictures and text.

Last week I presented a webinar for the Small Business Centre on my favourite topic – video marketing. This webinar was a follow-up to one presented in October 2012 on the same topic. It was great to share my knowledge and experience on this subject which I’m totally passionate about. The April 2012 webinar (is embedded in this blog at the end) focused on tips to promote a video that you have already created and posted on your website. In this blog, I will review seven tips to help you learn more on how to create a video.

In the past month I have been interviewed twice by prominent Canadian publications. In both cases, the journalists visited my website and saw my CTV interview which is featured on my homepage. Because my business videos are generating more media interviews, there is much “icing on the cake” to enjoy as my business is reaping the long-term benefits. Learn how McCabe Marketing can collaborate with you in accomplishing the same success.

Today, there are virtual bulletin boards. Pinterest is a social media site that enables you to share photos and videos. As a business owner you may be wondering if it’s the latest social media wonder and you should jump on the cruise liner or wait for the next boat. If your business has numerous products and nice images you’re likely a natural fit.

I felt sorry for him after looking at his site. The navigation was fundamentally flawed, it was visually unattractive, there were no headlines or sub-headline “commands” to help Google index each page, and my list continued! A good web developer is not someone who just writes code. You expect them to guide and advise you but all too often they do not. This blog is the first in a series about “websites”. Learn five fundamental tips to help your small business maximize your online presence.

Like most Canadian small businesses, you likely have no social media presence. Perhaps you are unaware of its benefits. Maybe you don’t have the budget to hire a professional. Learn the six key benefits of why your business can’t afford to miss out on leveraging social media to generate more sales.

What are you doing to burn your brand on your customers and prospective customers’ minds?

To paraphrase vocalist Diana Ross, You can’t just sit there and wait for more business to reach your goals. You’ve got to get out there and make it happen for yourself.

When things go wrong, we tend to analyze the situation to the nth degree. These heartfelt sales communication tips are hopefully helpful which can be used whether you are healthy or not!

All six sales reps “trolling” for new customers made the same error. You’re likely dying to know! The most deadly sin is Tip 1. By reading this blog and implementing the Seven Lucky Tips, you will “Generate More Profits” by prospecting more efficiently, in other words – better.