April 30, 2015
Inspect all incoming invoices to ensure they aren’t coming from a phony business directory listing company!
Many small business owners employ business directory listings as part of their online marketing strategy. While this can be an effective supplement to your other more important efforts (i.e., SEO, content marketing and pay-per-click campaigns), it is not a strategy on its own. In fact, listing your business on too many poor-quality directories can actually harm your website’s rankings instead of improve them.